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Integrated Brand building


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Integrated Brand building


17 Years. 96 brands. One mission!

Since 1998, we have helped build some of the most successful brands in the consumer packaged goods industry.  We are proud of our client history including leaders like Emergen-C, Amy’s Kitchen, Barbara’s Bakeries, Nature’s Gate, Country Life, Follow Your Heart, and many others.  All totaled, we have worked with 96 brands that have generated over $2 billion in sales growth.  Today, we are working with some of the hottest, next-generation brands like Daily Greens, Boomerang Pies, Rise Bar, and 18 Rabbits.  Throughout the years, we have had one mission:  we help emerging brands grow. Our mission is you!

Our comprehensive set of services range from brand strategy and consumer marketing, to broker sales management and trade marketing (data analysis, trade selling tools, etc.).  We are completely dedicated to supporting emerging CPG brands in the natural or “better for you” marketplace.  Clients engage with The Touch Agency only where they need the specific help.  As a result, we have projects where we deliver only data analysis, for example, while others use us as their complete sales and marketing solution.

Marketing Success Story

Learn how we helped this incredible brand expand their selling season beyond the cough/cold months.  From packaging changes and messaging, to radio spots and print advertising, this is the perfect story of what happens when a brand gets the message right.

Data Success Story

Read more about how fact-based selling tools set the foundation for what is arguably the most successful brand in the Natural Channel.  See how fact-based selling tools can be used to help retailers share your vision.  This is a classic case study in fact-based selling & management.

Sales Success Story

Follow our sales team as they build one of the hottest brands in the cooler door.  You will see the importance of having a disciplined sales team, following a purposeful outlet strategy, combined with the right trade programs.  Brilliant product + the best people = success.

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Brand Strategy


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Brand Strategy


Formalizing a Plan for Success

At The Touch Agency, everything starts with a plan.  This is not the family vacation;  it's ok to ask for directions and a roadmap.  Each of our projects, be it marketing or sales, start with the same first step: we will sit down with you and review/formalize your brand positioning statement.  This tells us more about your target audience, how you define your product, and finally, how you speak to your point-of-difference(s).  This roadmap will guide everything we do including developing an outlet strategy and driving your social media plan.

Together, we want to join you in listening to your target consumer.  If that means focus groups, even informal ones, let's do it.  We will do what it takes to craft and evolve your brand positioning.  Once we have that formalized (and hanging on your office wall), we can then run packaging, messaging and marketing ideas through that positioning statement like a filter to see what fits.  This map will give your brand a better chance of speeding down the road to brand stardom.

For a complete list of services offered by The Touch Agency, click on any of the above pictures.

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Trade Marketing


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Trade Marketing


Fact-Based Selling Tools

To effectively manage your brand, you need facts on your side.  These facts all start with data.  While many brands purchase syndicated data (IRI, ACN, SPINS, etc.), which we highly recommend, there are also some great data sources available directly from your retailer and distributor partners.  This portal data is incredibly valuable, but often somewhat difficult to manage.  At The Touch Agency, we have made fact-based selling a cornerstone of our business from day one.  We pride ourselves in making data actionable for you.  We work to isolate your success stories so you can better tell your story to both existing and new customers.  We also use that same data to identify risk areas, evaluate promotion effectiveness, optimize distribution and value price elasticity.

Once the story has been created, our trade marketing team formalizes your story into what have repeatedly been called “industry best” trade presentations and selling tools.  Coupled with the right trade deal structure, these tools position your brand for sustained success.

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Broker sales management


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Broker sales management


Directing your broker team

A great broker partner can ultimately make the difference between success and failure.  While all brokers are not the same, they all respond well to having clear objectives, a formalized outlet strategy, high-impact selling tools, the right trade deal structure, and, most importantly, a supportive, responsive management team directing the brand.

Since 2007, The Touch Agency has provided national and regional sales managers to direct your broker network.  We have carefully recruited and trained the best team in the industry and armed them with the best tools in the marketplace.  The Touch Agency sales team works with both national and regional broker networks, covering all major retail channels.  They are your face in the marketplace, attending the key calls that get your product on the shelf and properly promoted, all the while effectively managing trade spending within your published parameters.  YOUR Touch Agency sales team works collaboratively with you to set objectives and sales targets.  We want you in the market with us, at the most important calls, just like you would with your internal sales folks.  We are your sales team!

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consumer Marketing


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consumer Marketing


Affordably driving trial & Awareness

Once your product is on the shelf (or about to be), the next challenge is getting the product in to the hands of consumers.  This type of marketing can be expensive, BUT IT DOES NOT HAVE TO BE.  For most emerging brands, success happens because their consumer support was smart rather than spendy.  Unlike most “agencies”, The Touch Agency is not a graphic design firm pretending to be a marketing agency.  We are a marketing agency with design as one element of what we do.

At The Touch Agency, we return (again and again) to that all important first step: effective brand positioning.  We evaluate marketing programs through a simple filter - does the program in question speak to and potentially move our target consumer to purchase?  Does it effectively communicate what our brand is/does and, most importantly, does it tell our point-of-difference story in a compelling manner?  We are a news organization for your brand.  Our services include: social media content and management, print and broadcast advertising, couponing, co-promotions with complimentary brands, causal marketing partnerships, PR, blogger and influencer outreach, and event management.  We are your marketing team!