Since 1998, we have helped build some of the most successful brands in the consumer packaged goods industry. Today, we are working with some of the hottest, next-generation brands. Throughout the years, we have had one mission — accelerating brand innovators to success in four core areas:
SALES MANAGEMENT
From emerging to national brands we provide a sales solution based on a team of passionate, seasoned sales professionals dedicated to achieving our partner brand goals.
RETAIL MARKETING
Marketing at shelf is a critical part of the consumer experience. We bring an integrated approach to retail support through trial generating activities, effective in-store promotions & merchandising.
STRATEGIC MARKETING
We help brand partners strengthen their competitive edge with best-in-industry sales tools, actionable category insights & sales-forward creative services.
ANALYTICS & INSIGHTS
Data is driving retailer decisions and should be driving yours. We help brand partners filter through distributor, retail & syndicated data in templated, actionable reports & fact-based selling tools.
SOME OF OUR CLIENTS, PAST & PRESENT
LEADERSHIP
Passion is the driving force at The Touch Agency. We actively look to partner with brands that have created true category innovation. Sometimes that even means creating the category itself! Our #1 priority is always our client’s success. With a broad network of relationships from retailers & distributors to product developers and investors, we work to meet our partner brands goals in every way possible.
Al Springer
Founder
Aaron Henderson
CEO & President
Catherine Willenbrecht
VP of Client Management
Morgan Rountree
VP of Sales
Kent Spalding
EVP of Marketing ServicesSERVICES
SALES MANAGEMENT
- Sales Planning & Execution
- Retailer Facing Sales Tools
- Comprehensive HQ Calls
- Solution Driven Broker Mgmt.
- Distributor Management
- Nourishing Retailer Relations
- Cost Effective Trade Spending
- New Product Launches
RETAIL MARKETING
- Promotional Support
- Trial Generating Activities
- Display Design & Execution
- Merchandising Solutions
- Sampling
- Mobile Couponing
- 3rd Party Services Integration
STRATEGIC MARKETING
- Competitive Review
- Effective Retail Messaging
- Fact-Based Selling Tools
- Packaging Optimization
- Trade Show & POS Materials
- Customized Creative Services
ANALYTICS & INSIGHTS
- Actionable Sales Reports
- Syndicated Data Analysis
- Distributor Portals
- WFM Portal Data
- Void Reports
- Promotion Effectiveness
- Pricing Analysis
- Data Driven Sales Story
SALES MANAGEMENT HIGHLIGHTS
MILKADAMIA
In 2016, the popularity of nut milks was exploding. Milkadamia was first to market with a unique macadamia milk, but the set was already overcrowded. The Touch Agency Sales Team leveraged its experience and retail relationships to gain distribution across all major conventional & natural retailers, opening 12,000 doors in less than three years.
FOLLOW YOUR HEART
Follow Your Heart was a natural icon for over 40 years but had plateaued. The Touch Agency team developed a 4-year plan to double sales that focused on targeting the evolving produce aisle, expanding into conventional grocery and launching new items. Sales doubled in less than four years.
EMERGEN-C
With quirky packaging and 70% of sales limited to cold & flu season, Emergen-C was a Natural Channel mainstay looking to grow. The Touch Agency team helped modernize packaging, extend usage occasions to all four seasons and expand distribution into new channels. Under The Touch Agency’s sales management, Emergen-C sales tripled in only three years, reaching over $50MM.ANALYTICS & INSIGHTS HIGHLIGHTS
ACTIONABLE REPORTS
Retailers, distributors and syndicated data companies can all provide raw sales data. The Touch Agency’s analytics team can take that data and provide easy to understand, actionable reports. Brainiac had been approved for national rollout at WFM. The Touch Agency’s team was able to provide weekly void reports to track the rollout in real-time, allowing the sales team to quickly close distribution gaps for a successful launch.
INSIGHTS
Grain Trust had a simple question: Do deeper promotions drive enough volume for a better ROI? The answer can be less than simple when staring at raw scan data. Our analytics team was able to analyze the data and provide one simple chart highlighting a years’ worth of weekly sales, price and lift to clearly pinpoint the best promotional price to maximize profitability. It doesn’t always have to be hard.
FACT-BASED SELLING TOOLS
The Touch Agency’s analytics team works closely with the client manager to understand the sales objectives and obstacles of each brand to provide data-driven tools sales managers need to be successful. Schär knew they sold best in a dedicated GF set. The Touch Agency’s team was able to quantitatively show the increased sales opportunity for retailers if they created a GF destination with Schär as a flagship brand.MARKETING & DESIGN HIGHLIGHTS
Retail buyers have told our sales team that The Touch Agency creates the best sales decks in the industry. Telling the brand story in a compelling way that makes it relevant to the buyer is key to a successful sales call. We are experts at combining beautiful visuals with fact-based category insights in a flow that helps the buyer understand why they should carry our brands. This expertise carries through to all marketing and design projects including sell sheets, packaging, coupons and custom projects.
CAREER OPPORTUNITIES
We are always looking for experienced people to join our amazing team. If you are a driven, energetic person committed to accelerating brand innovators to success we’d love to hear from you!
Email your resume to careers@thetouchagency.com.
CONTACT US
THE TOUCH AGENCY
105 S. Canyonwood Drive, Suite B
Dripping Springs, TX 78620
AARON HENDERSON
President & CEO
360-771-0021
aaron.touchagency@comcast.net
AL SPRINGER
Founder
602-625-7188
al@thetouchagency.com