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| The Challenge |
- Secure Amy’s Kitchen leadership position with trade
- Leverage sales dominance to gain control of freezers
- Ensure distribution on new Amy’s introductions
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| The Solution |
- Introduction of “Max Frost” category management
- Fact-based category segmentation
- Optimization charts for SKU count
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| The Results |
- Plan-o-gram control at 19 retail chains
- Whole Foods, Wild Oats, Safeway, Stop & Shop
- +31% volume year over year
- Amy’s Kitchen wins “toss ups” at retail
- Amy’s Kitchen perceived as knowledge leader
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Just a few of our success stories... |
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