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| The Challenge |
- Position Balance Bar as leader in category
- Communicate a category growth plan for retailers
- Control distribution assortment within segment
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| The Solution |
- Provided simply selling story for brand sales team
- Gained entry with 2 facts; HH penetration & usage
- Integrated story into distribution optimization program
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| The Results |
- +46% increase in brand sales (Factory)
- Controlled plan-o-grams in 14 major retailers
- Supported story for sales of brand to Kraft
- Marginalized competitor for lack of information
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