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| The Challenge |
- Educate retailers on growth of Barbara’s products
- Need to energize brand in buyer’s mind
- Need to make data visually easy to digest
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| The Solution |
- Production of one-page sell sheets by product
- Visual story of Barbara’s growth contribution
- Each sheet ended with call to action
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| The Results |
- Increased distribution by +22 ACV points
- +31% increase in $ sales on emerging lines
- Greater data usage by Barbara’s sales team
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Just a few of our success stories... |
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