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| The Challenge |
- Revitalize mature niche soda brand
- Drive trial and awareness of Blue Sky Soda
- Minimal marketing budget (Under $50,000)
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| The Solution |
- Partnership with SPCA’s in Natural markets
- Donation for every blue tab collected by SPCA’s
- Programs & giveaways for pet walks, events, etc.
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| The Results |
- Energized brand up +19% in next 52-weeks
- Good will brand halo (Consumer Letters)
- One million samples distributed
- Thousands of volunteer samplers
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Just a few of our success stories... |
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