• Evaluate any existing consumer data & insights
  • Formalize the profile of your target consumer
  • Identify all public domain category consumer insights (the free stuff)
  • Create objectives and available options for primary consumer research
  • Develop research questions (for each study method) and structure for answer options
  • Select and evaluate participants (live and on-line) for all forms
  • Facilitate focus groups where needed (lead discussions)
  • Evaluate and analyze research findings (graph results, identify key learning)
  • Detail post-research write-ups with recommendations in the form of an actionable list