With incredible early success in some important lead markets, the Daily Greens brand was entering the classic “outlet strategy” phase of retail expansion. The brand was bringing real new news to the Cold Pressed Juiced Category (and the turns were very strong). The next challenge was identifying markets and retailers that the brand should target for the next phase of distribution. Daily Greens hired The Touch Agency to represent the brand across the United States and to manage their broker network.
The Touch Agency deployed a national team of regional sales managers to guide the broker network for Daily Greens. This included:
• Provision of three Regional Sales Managers plus one national sales point/leader
• Formalized outlet strategy and sales plan
• Key account planning tool for funds tracking
Additional Program Highlights
• Customized trade presentations and selling tools
• Key account marketing programs
• Key account calls (pitching new distribution)
• Broker training
Daily Greens picked up 4,000 points of distribution in the first nine months. The company has secured new investment funding. Daily Greens has secured a national launch at Whole Foods Market.