Client

Daily Greens

Challenge

With incredible early success in some important lead markets, the Daily Greens brand was entering the classic “outlet strategy” phase of retail expansion.  The brand was bringing real new news to the Cold Pressed Juiced Category (and the turns were very strong).  The next challenge was identifying markets and retailers that the brand should target for the next phase of distribution.  Daily Greens hired The Touch Agency to represent the brand across the United States and to manage their broker network.

Recommendation(s)

The Touch Agency deployed a national team of regional sales managers to guide the broker network for Daily Greens.  This included:

Provision of three Regional Sales Managers plus one national sales point/leader

Formalized outlet strategy and sales plan

Key account planning tool for funds tracking

Additional Program Highlights

Customized trade presentations and selling tools

Key account marketing programs

Key account calls (pitching new distribution)

Broker training

Results

Daily Greens picked up 4,000 points of distribution in the first nine months.  The company has secured new investment funding.  Daily Greens has secured a national launch at Whole Foods Market.