• Formalize brand positioning statement
  • Develop a formal creative brief(s) to lead design development
  • Formalize messaging hierarchy (for packaging)
  • Evaluate and select graphic design team (internal to Touch, internal to client, third party)
  • Lead and guide all design stages through to production
  • Create final "camera ready" packaging art (work with printer, manufacturer)
  • Develop launch materials to support new item introductions