• Identify key influencers over formalized target consumer
  • Use Cision management system to identify key engagement targets (up to 1.2 million media types, bloggers, writers, etc.)
  • Develop creative content for both press releases and digital outreach 
  • Manage press events for media/editors (consumer and trade)
  • Personalize outreach to key bloggers/influencers, complete with product sampling management, content provision